L (Live. Life. Loose.) is a lifestyle apparel brand inspired by the California skate, snow, music, and art cultures. Created in 2008, 3L was started in Northern California by two young driven, unique individuals from different places and backgrounds. We wanted to create fresh designs influenced by our lifestyles, that you won’t find anywhere else.
We do what we do because we wanted to add our own unique ideas and perspectives to the streetwear industry, to put our own spin on things. Creativity needs an outlet and this is ours, we want to create new and exciting designs that turn heads and support passions, no cookie cutter bullshit. We love the creativity and freedom to make whatever we want, however we want it. Love Life. Live Loose.